Founded by Parham Aarabi eleven years ago in Toronto, ModiFace (acquired by L’Oreal) has developed advanced technologies of 3D virtual make-up, color and skin diagnosis services using proprietary know-how which track facial features and color, and are used by nearly all the major beauty brands. ModiFace employs nearly 70 engineers, researchers and scientists who have submitted more than 200 scientific publications and registered over 30 patents.

Modiface now has nearly a quarter of a million images, with at least 5,000 each from key ethnic groups such as Middle Eastern, Hispanic, and Asian.  The company has also developed deep expertise in how certain facial features vary across the human race. “We spend a lot of time making sure we get the eye boundaries correct across different ethnicities,” Aarabi says.

Company Type: Enterprise

Region: US & Canada

Industry Category: Facial Recognition

Fighting Type of Bias: Racial bias

Product: Beauty AR & Face AI SDK